I recently attended a Facebook Marketing Solutions conference in Greenville, North Carolina.? It was sponsored by the Honorable G. K. Butterfield, Congressman from our 1st District, the local Chamber of Commerce and Facebook.? The purpose of the conference was to introduce small businesses to the power of Facebook and what it could mean for their business when incorporated into their company?s marketing strategy.
Remember when the internet was referred to as the ?INFORMATION HIGHWAY? and one Congresswoman wanted to know if it would come through her district.? Well, times have certainly changed!
We have moved from browse ? search ? discover to build(fans) ? engage ? connect.
Social Marketing (Facebook included) = Real Revenue
Look how far we've come in the farming industry thanks to evolving technology.
?Today, most farms have access to high-speed Internet and smartphones.? Many farmers use social media to connect with other farmers, vendors or customers.? Farmers are on Facebook and frequently use the hash-tag #agchat on Twitter to connect with others in the Ag industry.? Social media allows ?collective? social and political movements to gain momentum faster, reach farther, and hopefully have greater impact than ever before.
Farmers use technology to check the markets in real time, to see where they should sell and purchase their products. In fact, more farmers rely on online methods when investing in implement machinery, because there are fewer local dealerships and they need to see what they are purchasing.? A difference of a few pennies from one site to the next can mean several thousand dollars?.
Fortunately our Congressman understands and knows that Social Media is as an important business tool needed to compete in today?s high-speed technical business environment.? The congressman knows his constituency; and that small business must adapt or die.? The congressman knows, the Chamber of Commerce knows, Big Business knows and Internet Marketers such as Qudeso know that likes can be turned into revenue!
At the start of the meeting a question was asked; ?How many have Facebook Pages??? Nearly every one of the 200 + attendees raised their hands.? Their follow up question was; ?How many of you use Facebook for your business??? Only a few hands were lowered.? I felt the operative question was how many of those using Facebook know if your Social Media effort is being used to its true potential?? From the Q&A at the end of the program it would say that a large numbers of attendees need help.
If Bill Gates was caught by surprised, you shouldn?t feel bad!
Gates spoke to students at the University of Washington, 1998:
?Sometimes we do get taken by surprise. For example, when the Internet came along, we had it as a fifth or sixth priority. It wasn?t like somebody told me about it and I said, ?I don?t know how to spell that.? I said, ?Yeah, I?ve got that on my list, so I?m okay.? But there came a point when we realized it was happening faster and was a much deeper phenomenon than had been recognized in our strategy.?
Do not hesitate to ask for help! Bill Gated needed it! And if you happen to ask Qudeso for help, we would be most pleased!
Written by John Hoban, Qudeso?s Co-founder former Facebook and Social Media hater!
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To learn more about Social Media, Facebook, and and other marketing techniques to help your organization? Be sure check us out on Facebook, Twitter, LinkedIn, and Google+.
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